We as a people all know that Apple makes a lot of cash. The final three months of 2014, they profited quite a bit of dough, nearly $18 billion. This is the largest amount of profit the company has ever seen. Just to put things into perspective, this is about six times more than what Google made in the same frame of time.
To put it in layman’s terms, Apple has no true competition. Apple is located in Cupertino, California, and is bigger than the top five companies on the FTSE 100, but it has the capability to purchase any of them with simply pocket change.
So how are they so successful? They are very good at manufacturing and marketing smartphones. The iPhone 6 and iPhone 6 plus with their new larger screens, have definitely not only met the expectations of consumers, but literally smashed them into pieces. They were flying off of shelves at about 34,000 at a time all over the world. The Asian market ate up the new iPhone 6 and are one of the top smartphones currently available on the Chinese market.
What most people often wonder is if they are capable of keeping the profits rolling in. Another question consumers often ask if they are going to continue to be able to keep their shareholders happy.
Steve Jobs returned to Apple in 1997 and had a mission. He was on a mission to turn his struggling business into one of the biggest and most profitable in the world. And that is exactly what he did.
A good portion of the reason why Apple keeps staying at the time is because of the size of their company. There also rumors of the Apple television that could mean that Apple is literally taking over the digital world. They currently have over $180 billion in the bank so I am sure they will be save for awhile.