Icelandic carrier WOW air recently announced that it will start flying from Dublin to Boston and Washington DC in October for as low as 149 Euros, including taxes. However, flyers may have to endure a two-hour layover in Reykjavik.
WOW air will operate its US flights three times a week from Dublin to Reykjavik, with connecting flights to Boston and Washington. The flights will depart Dublin on Tuesday, Thursday and Sunday.
The carrier also announced that it will be launching flights from London’s Gatwick airport to Boston come March. It will also launch flights from London to Washington in June. It will use narrow-body short haul Airbus aircrafts on these routes.
The airlines’ founder and CEO, Skuli Mogensen, stated, “Iceland as a hub is truly unique [as it] allows [him] to use narrow-body aircraft. They have fewer seats, are a lot less expensive to acquire and operate…”
Passengers on WOW Air would have to pay for drinks and food on board. They will also have to pay for check-in baggage.
Michael O’Leary, CEO of Ryanair, believes that budget carriers may capitalize on using Revkjavik as a hub for transatlantic traffic.
He added that, “All of these services have a future as long as they can offer it at a very low price.”
It seems that WOW Air is intending to capitalize on the surge in transatlantic passenger traffic out of Dublin into the United States. Last year, 2.1 million people travelled between Dublin and the United States. This represents a 14 percent growth from 2013.