More and more companies are being swept up by ‘Pokemon Go’ phenomenon

Pokemon GO

The smartphone game “Pokemon Go” has become a big hit with fans in Europe and the U.S., and as it rolls out across Asia, the game is having surprising impacts on businesses.

The game, which uses augmented reality and geo-caching was initially released on July 6 in Australia, New Zealand and the U.S. and later released in Europe and Japan.

Several south-east Asian countries finally got to enjoy the game on August 5. And, in order to better play the game, many residents in Indonesia and elsewhere have switched mobile services providers to get packages with more data.

Sales of older Pokemon games also spiked. July sales of “Pokemon X” and “Pokemon Y” were 200 % higher than the same month last year. The games were originally released in 2013. These are positive signs for the sales of the next games in the franchise, “Pokemon Sun” and “Pokemon Moon”, which will be released in November this year.

For many years, the games company had been focused solely on its dedicated video game systems, but announced plans to enter the mobile gaming sector in 2015.

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