Unilever is showing interest in buying Jessica Alba’s Honest Company. Details are not yet disclosed. Jessica Alba cofounded the startup in 2011 as a new kind of consumer packaged goods company. It made a name for itself by selling nontoxic products like diapers, cleaning supplies and personal care products.
The Company is located in Santa Monica and was valued at $1.7 billion in August 2015. But it’s come up against criticism over the past year about its products’ ingredients.
There were rumors that the company was heading toward an IPO. But in May at TechCrunch Disrupt, Alba and chief marketing officer Chris Thorne shied away from that line of discussion, declining to comment on the topic.
Recode reported that Honest Company was in acquisition talks and the Wall Street Journal first reported that Unilever was the potential buyer. Honest Company and Unilever did not respond to requests for comment.