Zion Research has published a new report titled “IPTV Market for Advertising and Marketing, Media and Entertainment, Gaming, E-Commerce, Healthcare and Medical, Telecommunication & It and Others – Global Industry Perspective, Comprehensive Analysis, and Forecast, 2015 – 2021” According to the report, global IPTV market was valued at around USD 34.67 billion in 2015 and is expected to reach USD 93.59 billion in 2021, growing at a CAGR of around 18.01% between 2016 and 2021.
Internet Protocol Television (IPTV) is the advancement in television with the latest broadcasting technology. IPTV delivers TV programs through internet by streaming while normal TV programs uses broadcast signals received from satellite dish, rooftop antenna, fiber-optic cable etc. It provides multimedia services such as television, video, audio, text, graphics, data delivered and others via IP based network. IPTV is popular for secure, reliable delivery of programs and other services like recording, and data transfer among others.
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IPTV market is mainly driven by increasing demand of high-definition (HD) channels and video on demand. In addition, initiatives taken by government to increase broadband penetration help to grow the market size during the forecast period. Other important factor that propels the market growth is decreasing cost of IPTV services. Entry of new startups in this market is projected to intensify the competition, due to which the number of services provided by competitors increases and cost of product decreases. An initiative taken by government to increase broadband penetration is expected to grow the market in the years to come.
The IPTV market is segmented on the basis of different applications such as advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. Media & entertainment and gaming application segment together acquired major share of the total market due to decreasing prices of IPTV subscription globally.
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The IPTV market was dominated by Europe with over 38% share of the total market in 2013. Europe is followed by Asia Pacific and North America respectively owing to the increasing broadband penetration and decreasing prices of IPTV subscription in the region. However, Latin America and Middle East & Africa are also expected to exhibit significant growth over the forecast period.
Some of the key players in the market include the AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, and Broadcom Corporation.
The report segments the global IPTV market as:
Global IPTV Market: Application Segment Analysis
- Advertising and Marketing
- Media and Entertainment
- Healthcare and Medical
- Telecommunication and It
Global IPTV Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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