The days are gone when the entrepreneurs and business tycoons used their company website for displaying the company name, about us, contact us and some details of the product range. The modern way of business is strongly backed with digital strategies and effective design of your website. It has been proved that more eye pleasing and uncomplicated your website, the more it will attract the users.
Websites these days are designed with an intention that it can satisfy the customer needs in end-to-end format and increase the conversion rate.
So in-order to provide your customer a best experience you need to do some mandatory changes related to the appearance, loading speed and many other factors to make your web pages engaging.
Make it look simple but functional
In early days when the era of internet was just initiated designers were more focused on content deliverance rather than user friendly appearance. But when the technology started to evolve, the need of the efficient functionalities was analyzed by the developers and web designers. The strategy of less text is the latest trends that attract customers and it also helps to reduce the page loading time.
Compress the code
Your backend code can also be a reason for slow webpage loading. There is zipping software available like Gzip compresses the code and reduces the overall HTTP responses. Additionally for your information, high HTTP response slows down your website due to huge traffic filled in the server, which results in reducing website speed.
Ease the user response process
Play smartly with the fields required in the form, as excess number of fields may irritate the visitor and even change the his/her mind to fill the whole thing. Maintain consistency in your content that is associated with ads, as misleading the visitor or user may lead to loss of potential users.