TRAI to Unveil Predatory Pricing Soon

The Telecom Regulatory Authority of India is ready to reveal the voracious pricing policy in 6 weeks to pass transparency in tax appraisal of telecom service providers. This has come at that period of time when new entrant Reliance Jio and leading telecom companies accused each other of troublesome pricing.

“We are looming with a bunch of regulatory rules on tax in a time of 1–1.5 month,” Secretary of Telecom Regulatory Authority of India, Sudhir Gupta, told the media, adding that the industry regulator was evaluating the Telecommunication Tariff Order 1999 to pass in transparency on pricing.

TRAI to Unveil Predatory Pricing Soon

Lately, mobile tariff has turned out to be controversial problem between telecom companies and their rival Jio, each accusing the other of voracious pricing.

Bharti Airtel, a company headed by Sunil Mittal, recently got defeated in a case where it pleased that Jio, the telecom business company of billionaire Mukesh Ambani, of rolling out anti-aggressive tax at the Competition Commission of India.

Earlier this year, Jio wanted that Telecom Regulatory Authority of India should penalize market leader Bharti Airtel for infringing tax rules claiming some of its plans, having price tag of Rs 449 and Rs 293, were marketed in a manner that deceived the users.

Current carriers were accused by Jio of offering modified retention plans to users in order to defend against the danger of user erosion after the aggressive foray of the new player.

Jio, in its letter to Telecom Regulatory Authority of India, said the organization must take severe action in opposition to operators giving modified schemes without publicly rolling out the details to preserve users.

Telecom Regulatory Authority of India secretary Gupta, conversely, said that over a period of 15 years, technology modifications have triggered a shift to data from voice that has driven Telecom Regulatory Authority of India to evaluate the regulatory rules for tax developed in 1999.

Well, for now, all we can do is wait since Telecom Regulatory Authority of India will be rolling out the new tax rules in the coming days. Let us see if this will be beneficial for Jio and its rivals or not.

 

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