“Pokemon Go” has earned $200 million in net revenue globally on the App Store and Google Play in its first month, beating other top-earning games such as “Candy Crush” and “Clash Royale”, according to the latest research.
App intelligence firm Sensor Tower crunched the numbers on the first 30 days of the viral game where players have to hit the strreets and catch Pokemon.
As a comparison, “Clash Royale”, which was released in early March, earned just under $125 million in its first 30 days. “Clash Royale” was made by Supercell, the company behind “Clash of Clans” which was recently bought by Chinese internet giant Tencent for $8.6 billion.
The game is free to download but offers in-app purchases where users can buy additional items. Niantic, the game’s creator, also struck a deal with McDonald’s in Japan which has turned 3,000 of the fast food chain’s restaurants into “gyms” where players can battle each other. This sponsored location model is expected to be something Niantic continues with and could help it drive further revenues.