Qantas, Australia’s national carrier, recently announced that it attends to trial Samsung’s virtual reality technology headsets on certain flights and at several of its international lounges.
Beginning in mid-February, the three month trial will be conducted at its first class lounges at Melbourne and Sydney. Following which, select Airbus A380s will also trial the new technology beginning in mid-March.
Olivia Wirth, Qantas Group Executive, Brand, Marketing and Corporate Affairs said that the new virtual reality technology headsets represent a new way of connecting with customers. In addition, she expressed, “[that] it’s also a fantastic tool to feature [Qantas’s] network’s destinations, inspiring travel and promoting tourism.”
With the new headsets, users will be able to immerse themselves in a virtual world, which showcases a full range of Qantas’s inflight entertainment. This includes highlights of network destinations, new Qantas products and the latest Hollywood blockbusters.
In addition, Qantas will be partnering with Tourism NT to produce the content to be shown on the virtual reality platform. This will include a three-dimensional look at Kakadu National Park, located in the Northern Territory.
Adam Giles, Northern Territory’s Chief Minister, expressed his delight at the partnership and stated, “Tourism NT is delighted to pilot this new technology as part of its suite of marketing projects utilising new, industry leading technology, and what better way to demonstrate the impact this VR technology can have than by showcasing Kakadu, one of the world’s most iconic ‘must do’ tourism destinations.”
Qantas announced in a press release statement that it will be assessing customer feedback during the trial period before deciding whether or not this will be a permanent fixture in its inflight entertainment services.